After a groundbreaking ceremony in November 2014, Nestlé will be beginning operations at its $120 million manufacturing facility in Dubai by the end of the year. The site will produce Nescafé coffee and Maggi products.

 

The Dubai factory is expected to create logistical and warehousing synergies to raise the level of efficiencies in serving the Middle East region, which consists of 13 countries and a population of 220 million.

 

“It is a region of rare opportunities,” says Rainer Mueller, communications director for Nestlé Middle East, ‘home to developed and emerging economies with affluent populations as well as many who have very little; a majority young population mixing with growing numbers of elderly; and completely different cultural demographics…”

 

The new facility will source local ingredients and raw materials to create products that cater to local tastes as it provides fresher products for regional consumers, such as the first instant Arabic coffee, Nescafé Arabiana.

 

Nestlé Middle East began importing in Lebanon in 1934, and since has grown to own and operate 18 factories in the region with a portfolio exceeding 60 brands in dairy, bottled water, chocolate, coffee creamers, breakfast cereals, confectionary and culinary products. The most successful Nestlé brands in the region include Nestlé NIDO, Nestlé Cerelac, Nescafé and Maggi.

 

 

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