Treefera Closes on $12M Series A to Use AI to Bring Transparency to Nature-Based Reporting

May 7, 2024

By Lynda Kiernan-Stone, Global AgInvesting Media

Only seven months after raising $2.2 million in Pre-Seed capital, AI-enabled data management platform Treefera announced it has successfully closed on $12 million in Series A funding led by AlbionVC.

As climate change continues to accelerate, Treefera’s mission is to drive positive change through a focus on bringing transparency and accuracy to nature-based asset reporting such as carbon credits and supply chain sustainability. 

“Since our launch in September, the demand for instant, comprehensive insights across various nature-based data domains has exceeded our expectations,” said Johnathan Horn, CEO and co-founder, Treefera. 

“Treefera meets this demand by providing real-time transparency and accuracy, crucial for businesses navigating environmental challenges and supply chain complexities.”

Offering innovative, data-driven and AI-powered solutions that bridge the gap between good intentions and tangible impact, Treefera integrates satellite, drone, and ground truth data at a vast scale, overlaying it with cutting-edge algorithms. The company’s platform provides continuous monitoring and assurance and risk evaluation to its users including insights and assurances for the provenance of commodities, deforestation risk, carbon credits, carbon removal, and supply chain sustainability. 

Nature markets account for $9.8 trillion of goods and services, according to McKinsey, and for Treefera’s clients such as project developers, biochar producers, registries, financial services in the carbon credit market, bioenergy and biofuel companies, and supply chain businesses, the company’s platform covers countries and large regions as well as more than 500 registered forest projects and harvest sites. 

Unlike current industry processes, Treefera brings together an unrivaled volume of environmental and forestry data, delivering insights immediately. This is achieved through a combination of deep learning models and unique AI search techniques making Treefera the first platform to unlock this level of granularity at scale. The platform then integrates with client analytics through an API. 

“As Anew Climate drives transformational change across the carbon market with our recent launch of the Epoch Evaluation Platform, Treefera is an invaluable strategic technology partner helping us set a new standard for forest carbon project additionality and durability,” said Josh Strauss, climate president, environmental products, Anew.

“Treefera’s machine learning and remote sensing tools, combined with Anew’s vast forest carbon data set, allow for previously unachievable levels of accuracy in the assessment of biomass change and harvesting activities across the North American forest landscape. Through this achievement, the Anew-Treefera collaboration provides unprecedented project impact confidence to credit buyers.”

Another client, Laurel Perry, co-founder of Maple Credits, added, “The advantages and support provided by the Treefera platform are integral to our success, and we would not be where we are without it. Its innovative features and tools have brought immense value to our business.”

“By providing access to validated and trustworthy information on the platform, we are able to reduce costs and save time, which is a game-changer. By bringing together different groups of people, from landowners to carbon credit buyers, Treefera creates a community united in the fight against climate change, and we are honored to be a part of this collaborative effort.”

With this new infusion of capital, Treefera stated it plans to enhance its platform capabilities, expand its global team, and solidify its position as a pivotal player in the nature-based asset data landscape. 
“We have been extremely impressed by the team’s vision and execution to date. Treefera has managed to build a market-leading product and data platform for nature-based assets in very little time, which is addressing huge transparency problems in the carbon credits space and supply chain, as well as in other verticals,” said Paul Lehair, investment director, AlbionVC.

“The momentum has been very strong as the world and companies across sectors are wrestling with their impact on climate change,” continued Lehair. “We are firm believers that the Treefera team, led by Jonathan and Caroline, has the capability to build a generational company that addresses humanity’s most significant challenge and helps companies on their transition to a net zero future.”

~ Lynda Kiernan-Stone is editor in chief with GAI Media, and is managing editor and daily contributor for Global AgInvesting’s AgInvesting Weekly News and Agtech Intel News. She can be reached at lkiernan-stone@globalaginvesting.com.

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